10 Claude Prompts for Marketing and Sales That Win Customers

Most small business marketing fails for one reason: it sounds like the owner talking, not the customer. These ten prompts flip that, from positioning to the follow-up that actually closes.

Before you start, drop your best reviews and a sample of your own writing into your Claude Project. Every prompt below gets sharper when Claude knows how your customers talk and how you sound. New here? The 5-part prompt formula is in post one.

1. Nail your positioning in one sentence

If you can’t say why someone should pick you in one breath, neither can your customers.

Here's what we sell, who buys it and who we compete with: [paste]. Here are 5 things our best customers say about us: [paste reviews or quotes].
Write 10 one-sentence positioning statements in this format: "We help [who] get [result] without [pain], unlike [alternative]." Then pick the 3 strongest and explain why each would land with our best customers.

2. Mine your reviews for the words customers actually use

Your customers already wrote your best marketing. It’s sitting in your reviews.

Here are our last [number] customer reviews: [paste].
Pull out the exact phrases customers use for the problem they had before us, the result they got, and what surprised them. Group them into themes and quote them word for word. Then write 5 website headlines built from their language, not ours.

3. Build an offer that’s easy to say yes to

Sometimes the product is fine and the offer is the problem.

Our core service is [service] at [price]. Our ideal customer is [who], and the main reason they hesitate is [objection].
Give me 5 ways to package this offer so it's easier to say yes: bundles, guarantees, payment options, bonuses or a smaller first step. For each, list the upside, the risk to my margins and how I'd test it in 30 days.

4. Follow up with leads who went quiet

Most leads don’t say no. They get busy. The business that follows up best wins.

A lead asked about [service] and then went quiet. Write a 5-message follow-up sequence over 14 days, mixing email and text. Each message should add something useful, like an answer to a common question, a short customer story or a real reason to act now. Never write "just checking in." Keep texts under 300 characters, and make the last message an easy, no-pressure exit.

5. Handle the objections you hear every week

Your team hears the same five objections on repeat. Give them better answers than “um.”

Here are the objections we hear most: [e.g., "It's too expensive," "I need to think about it," "I'm talking to someone else"].
For each one, explain what the customer is usually worried about underneath it. Then write a short, honest response my team can say out loud, with no pushy sales tactics, plus one question that keeps the conversation going.

6. Plan a month of content in one sitting

Stop staring at a blank post at 9pm. Plan the month on Monday.

Plan 4 weeks of content for [business] on [channels, e.g., Instagram, Facebook, email]. Our audience is [who], and they care about [topics]. Mix four types: teach something useful, show proof (results, reviews, behind the scenes), answer a common question, and make an offer.
Give me a calendar table with date, channel, topic, hook (the first line) and call to action. Then write week one's posts in full.

7. Turn one piece of content into ten

You did the hard part when you made the first piece. Squeeze it.

Here's a [blog post / video transcript / podcast episode]: [paste].
Turn it into 10 pieces: 3 social posts, 2 short-video scripts under 45 seconds, 1 email newsletter, 2 text-message tips and 2 FAQ answers for our website. Match our voice: [describe it, or paste a sample of our writing].

8. Write a landing page that converts

One page, one job: turn a visitor into a booked call or a sale.

Write a landing page for [service]. Who it's for: [ideal customer]. The main result: [outcome]. Proof: [reviews, numbers, credentials]. Price or next step: [details].
Structure it as headline, subheadline, the problem in their words, how it works in 3 steps, proof, what it costs or how to start, FAQ, and one clear call to action. Write at an 8th grade reading level. Then give me 3 alternative headlines to A/B test.

9. Size up a competitor

Know exactly where you win and where you’re exposed.

Here's my competitor's website copy and pricing: [paste it, or give their URL if web search is on].
Compare them to us: [describe your business]. Where are they stronger, where are we stronger, and what are they promising that we're not? List 3 gaps in their offer we could own and 3 things on their site we should do better on ours.

10. Ask for reviews the right way

Reviews are the cheapest marketing you’ll ever get, and most businesses never ask.

Write a short text and a short email asking happy customers for a Google review after [service]. Keep the text under 60 words with one link and one ask. Make it personal and easy. Give me one version for customers we know loved the experience and a softer version for everyone else. Don't offer anything in exchange for the review.

Make it a system

Marketing isn’t a mood you wait for. Run prompt six every month, prompt four on every quiet lead and prompt ten after every great visit. Consistency beats clever.

Next in the series: 8 Claude Prompts for Your Numbers: P&L, Cash Flow and Pricing.

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“Let your speech be alway with grace, seasoned with salt, that ye may know how ye ought to answer every man.” (Colossians 4:6, KJV)